Startup Schmartup was an event organised by student entrepreneurs association Lugus, where cool people share their adventures about starting a business. Don't expect glossy success stories, though. Startup Schmartup is about failing miserably and trying to learn something from it!
To date, there have been two installments of Startup Schmartup (two-and-a-half if you count the online corona version of the second event). For both events I was responsible for the art direction and designs. These images were shared on social media and used in print: program books, room decoration and so on.
For the second event, the organisation settled on the idea of talking about BoBo's, which stands for Borders and Bottlenecks. I turned the BoBo into a boss-like game character - because entrepreneurship is kind of like a game with rules and challenges, right? How to deal with those kind of limitations when starting a business?
![Facebook banner image](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/9942d28f-5d0c-468b-9e2f-a6beb5671090_rw_1920.png?h=6a4bcb385822a4562dae77b3fbf7934d)
Facebook banner image
![The program](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/59f8d53b-bd3b-4ed9-85a5-94d17a947f8c_rw_1200.png?h=bb18612deb4b0e3352c02828a6bce132)
The program
![Event credits](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/2e88855b-6c2b-43b2-959b-0aa467d934de_rw_1200.png?h=c09327e6474c7c11d8cf177a7d33572d)
Event credits
![Announcing the mystery guest](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/2360d520-32ef-47a8-b7cd-d440d76b2db8_rw_1200.png?h=f0cf98209f14752207b83b8f87958d8d)
Announcing the mystery guest
![Enter the stage: our first speaker](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/452ac384-7afa-4395-b8e2-11eb239244a2_rw_1200.png?h=74f9190bcce61ffe21f1853e964de7f4)
Enter the stage: our first speaker
![Every speaker has wisdom to share](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/f425618e-a796-4074-895d-a2af0860630a_rw_1200.png?h=32a71882c3c1cb69766c9e729e29e708)
Every speaker has wisdom to share
![The BoBo has beaten you! How will the story continue?](https://cdn.myportfolio.com/c8486c4f34f1821035d85ff6a122b449/c05d4735-6851-4905-9a25-4c52ed93c125_rw_1200.png?h=46f58aec5f566aa299fb610a5638d19e)