The cover art for the single “U.” by Rotterdam-based band Dragonfruit.
U. is about isolation, obsession and the elusive line between what we experience as ‘real’ or ‘fake’. We incorporated these themes in a slightly 80s-90s inspired setting of a boy who becomes obsessed (does he fall in love?) with a girl whom WE would probably describe as ‘virtual’. But if the experience feels real… then how does it differ from life outside of this so-called virtual realm?
The cover image is a depiction of the virtual scene the boy tumbles into when chasing the girl. Slightly inspired by those nostalgic side scroller games like Sonic the Hedgehog – for that virtual look and feel – and bright, poppy colours to make it look even more fantastic.
Also check out the music video clip that I made for "U."!